One of the largest motivators behind my move into freelancing was to broaden the number of titles I work with and give myself greater variety. Helping to build TrustedReviews gave me immense pleasure (you’ll still find my features there twice per week) but more than 5,000 news stories over five years is a lot!
So in addition to my ongoing work with the BBC and Wired you’ll also now find me in Verve, a brand new luxury lifestyle magazine from Bright Publishing. It will run quarterly with a focus and travel and technology and it is the latter where I come in. I’ll be covering the latest and greatest products and answering readers’ queries in a Q&A section. In the launch issue I’m comparing the world’s best (and most expensive) 3D TVs.
What attracted me to Verve and, in my opinion, what makes it different is it will be targeting the premium end of the market in a particularly interesting way. Verve is appearing in first class travel lounges at the UK’s 3 key London airports as well as seatbacks on selected first class flights and all Eurostar first class carriages and lounges. It’s ambitious too with a day one controlled subscription of 250,000 copies.
Sadly since Verve is a magazine to read my content you do have to read the magazine, but you can find more info here and be sure to look out for it the next time you’re taking a trip!
Wondering what to make of ‘Google Instant‘? It’s the brand new search engine Google unleashed upon us this week and it dynamically changes your search results as you type. Brave new dawn or over hyped in an age where Twitter and Facebook bring our friends’ suggestions straight to us?
TrustedReviews has published by thoughts on the subject and here are some extracts below. You’ll find the full article here.
Google Instant: Game Changer or has the Game Changed?
Google may not have been the first search engine, but it has been by far the most successful. Since it launched on 15 September 1997 Google.com has become the most visited website on the Internet and receives more than a billion search requests per day.
It is part of the modern lexicon: we don’t search, we ‘Google it’ and if you are to believe the hype Google thinks this week it made the most significant advancement in its search technology to date…
Watched in action (see video above) Google Instant is impressive, but it has drawn a mixed reaction from both users and critics so far. Why? I think I know…
This week I made my debut in Wired, following up a busy week with the launch of the BBC Ultimate Gadget Guide and my latest TrustedReviews feature, The Repercussions of Everything, Everywhere. If you enjoy the extract, as ever please click through to the full write-up…
iPhone 4 review: Long-term test
By Gordon Kelly | 07 September 2010
Few handsets stir up as much debate as an iPhone, and the iPhone 4 is the most controversial model yet. So as the dust finally starts to settle we reflect on our first few months living with Apple’s latest assault on the smartphone market and answer: was all the fuss really worth it?
In short yes, but also no. The iPhone 4 is at turns thrilling and infuriating, brilliant and boneheaded, a vision of the future and a nostalgic nod to the past. It’s easy to see why there has been so much adulation… and so much anger.
TrustedReviews has published my latest thoughts as I take a look at the impact Orange / T-Mobile umbrella company Everything Everywhere will have on the UK telecoms market. It’s proving a hot topic so if you enjoy the extract below Read on.
The Repercussions of ‘Everything, Everywhere’
Gordon Kelly, 8 September
It all started exactly one year ago to the day. On 8 September 2009 T-Mobile and Orange announced they had agreed to merge their UK operations. The result: a new telecoms giant with 30m customers and a 37 per cent market share which left previous big hitters O2 (28 per cent) and Vodafone (25 per cent) looking decidedly small time.
12 months of OFT investigations and EC negotiations followed and on Monday newly created umbrella company Everything Everywhere announced customers would start seeing the deal’s first practical benefits with cross network sharing from 5 October. But is Everything Everywhere too good to be true? And just how are other networks going to react?
As many of you may already know, last month I made the move into full time freelance journalism. After five years helping to build TrustedReviews the time was right for a new challenge. My connections with TR remain, you’ll still find me there writing two features per week (Gordon Kelly – TrustedReviews Search Filter), but I’ll also be appearing on a wider range of publications and I’m involved in a number of exciting projects.
I’ll be providing links to my freelance work over the coming weeks and first up is a project I am very proud to have been involved in: the BBC Ultimate Gadget Guide. Out now and priced at £3.99 it covers everything from picking the best HDTV and calibrating it, to choosing the right games console, camera, eBook reader and smartphone plus common sense guides such as how to surf, sell and buy safely online.
My specific contributions are an eight page smartphone guide and a six page guide to getting the right HD TV setup – the mag’s coverage feature. Both techies and novices should find useful tips, tricks and recommendations and you can buy it online now through the BBC Focus website.
I’ve already had my say about Apple’s latest iPods, but here is the ‘Just the Bad Points’ breakdown of potential dealbreakers…
JtBP is about showing you what is wrong, contentious, or downright bubble headed about products. The reasons you might not want to spend your hard earned cash on them. So before you commit to reading lengthy reviews here’s what you should be wary of with Apple’s new iPods:
iPod touch (4th Generation)
- Cut down 0.7 megapixel camera (960 x 720 pixels) – pale imitation of 5MP camera on iPhone 4
- 8GB, 32GB & 64GB capacities are unchanged from last year’s models
- Omission of 16GB sweet spot a deliberate attempt not to detract from 16GB iPod nano
- Usual flaws of limited codec support, no storage expansion and 3G data remain – and will likely never be addressed
iPod nano (5th Generation)
- Not the mini iPod touch we had all hoped for
- Cut down iOS means no apps, no mobile iTunes store
- Video recording and playback removed completely
- Screen shrunk from 2.2 inches to 1.54 inches
- Price for 16GB nano comes within touching distance of an 8GB iPod touch
- What we hoped the shuffle would be, not the nano.
iPod shuffle (4th Generation)
- Backwards step from Apple returning to 2006 design
- Still no screen
- Twice the price of superior MP3 player with screen, the SanDisk Sansa Clip+
- Battery life still unremarkable: 15 hours audio playback
- Capacity same since February 2008, at just 2GB
Opening paragraphs reprinted with permission by TrustedReviews. If you wish to read my full feature you’ll find it here.
Are Apple’s New iPods A Deliberate Botch Job?
On Tuesday Steve Jobs announced the next generation of iPods, a new shuffle, nano and iPod touch. Widespread predictions were largely spot on and brought the usual reaction of excitement fused with modest frustration and a general agreement that Apple’s infamous marketing hyperbole remains as strong as ever, despite the iPhone 4 antenna climb down. Since Tuesday, however, I’ve been hit with a nagging sense of irritation which you may or may not share: is everything Apple announced that day a botch job?
Certainly I don’t expect everyone to agree with this viewpoint and it would be a boring world if you all did. In fact our very own Andy Vandervell describes them as “pretty tantalising” and Hugo will mount a spirited defence of iTunes’ Ping on Monday so I’ve a fight on my hands. Then again, let’s see if you can follow my logic because Apple frequently receives a great deal of adulation and this time I’m not entirely convinced it’s deserved…
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