The Future of Printing
May 17, 2010 by Gordon
Filed under Copywriting, Features & Editorials, Guide
Even the word sounds boring: printing.
Yes our world may not be the paperless environment we were led to believe it would be by now, but certainly the printing industry is feeling the squeeze of Cloud computing and ever more mobile devices. Even wave after wave of company email signatures warn against environmental impacts of printing.
So how will printing survive? Should it survive? I spoke to Brother UK marketing and sales director Phil Jones who not only had an answer, but also a genuinely exciting vision for the printing industry as a whole. ‘Exciting’? Printers?! Just watch…
Another interesting development is printing paper that erases itself and can be re-used. Scientists have recently invented a printer whose printed images lasts only a day, this is fantastic from a environmental point of view as the paper can be used again and again. The technology, is still in a preliminary state, blurs the line between paper documents and digital displays and could ultimately lead to a significant reduction in paper use. How usable or practical this would eventually become remains to be seen.
@MikeG – I didn’t know about that Mike, thanks for pointing it out. I’m off to do some research