Apple Signals the Start of a Post-PC Era

June 9, 2011 by  
Filed under Features & Editorials

The talk surrounding Apple’s latest announcement may have been about new iOS and iCloud features, but ultimately the theme was the demise of the PC… Here is an extract of my thoughts for TrustedReviews.


Apple Signals the Start of a Post-PC Era

  • By Gordon Kelly
  • 08 June 2011

At the start of May we wrote an opinion piece entitled Apple’s most important development in years? On Monday night it proved to be so. Steve Jobs took to the stage of the Moscone Centre for Apple’s annual World Wide Developers’ Conference and unveiled iCloud, a service which will fundamentally change the company’s business model forever.

iCloud had long been rumoured, but for once Apple realised it was too important to play games and used the week before WWDC to declare: “At the keynote, Apple will unveil its next generation software – Lion, the eighth major release of Mac OS X; iOS 5, the next version of Apple’s advanced mobile operating system which powers the iPad, iPhone and iPod touch; and iCloud, Apple’s upcoming cloud services offering.”

If this was out of character then so is the theory behind iCloud itself: the beginning of a post-PC era. Until now Apple has built its iPod, iPhone and iPad product lines upon the strict practice that they must be tethered to a computer to sync with iTunes. The computer stopped these devices from being truly mobile and iTunes tied them to Apple’s software ecosystem. This methodology was so strong Apple had begun to fall behind its rivals leading us to discuss in March Why Apple Runs Shy of the Cloud. As we declared at the time: “the business model which currently serves Apple so well will increasingly become a noose around its neck if it keeps refusing to evolve.”

Well evolve it has and from a business perspective it has evolved brilliantly. READ ON

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