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Branding Editorial Featured In PR Week

May 13, 2011 by  
Filed under Features & Editorials

Last week I wrote an editorial for TrustedReviews called ‘Why It’s Smart for Tech to Play Dumb‘ . It appears to have struck a cord, because it was quoted in the PR Week magazine this week – soapboxing our discontent for tech’s increasing obsession with celebrity endorsements.

Of course the interesting thing is the feature itself actually speaks in defence of celebrity endorsements and why – while appearing shallow – they can have a positive influence on product development. Still, as I’m sure PR Week will confirm, all publicity is good publicity… right?

You’ll find a scan of the PR Week page below. The my full feature: ‘Why It’s Smart for Tech to Play Dumb’ can be found in its entirety at TrustedReviews.

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