How Apple & Google Failures Will Revolutionise TV

December 12, 2011 by  
Filed under Features & Editorials


Why your television is a mess and how two struggling products are now odds on to fix it…

How Apple & Google Failures Will Revolutionise TV

Your television is a mess. It may look gorgeous, the picture quality may be jaw dropping and the price a bargain, but the whole sector is so badly unfocused, so entrenched in industry dogma and so distracted by gimmicks that even the most influential players will soon be swept aside by products initially deemed failures. Their most likely names? Apple TV and Google TV.

Need proof? The arrogant language from Google chairman Eric Schmidt this week was telling. Speaking at the Le Web conference in Paris he made the sweeping statement that: “By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded in it.”

Critics laughed, but they missed the point – whether Google TV achieves a 51 per cent or greater share in the next six months is immaterial. The point is Google believes the sector is such a lame duck it can use an abject failure to walk over multimillion dollar television platforms in the blink of an eye.

Schmidt isn’t alone, none other than Steve Jobs was on his side. “He very much wanted to do for television sets what he had done for computers, music players, and phones: make them simple and elegant,” explained Jobs’ biographer Walter Isaacson recently. “‘I’d like to create an integrated television set that is completely easy to use,’ he told me. ‘It would be seamlessly synced with all of your devices and with iCloud.’ No longer would users have to fiddle with complex remotes for DVD players and cable channels. ‘It will have the simplest user interface you could imagine. I finally cracked it.’” Continue reading



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