Right Place, Wrong Time: How HP Blew Its Mobile Vision

August 22, 2011 by  
Filed under Features & Editorials

Hewlett Packard is ending its PC, tablet and smartphone businesses showing money is not always the answer. Read a sample below from my full feature on TrustedReviews.

Right Place, Wrong Time: How HP Blew Its Mobile Vision

  • By Gordon Kelly
  • 19 August 2011
On Monday Google bought Motorola announcing itself to the world as global superpower in mobile hardware and software. On Thursday Hewlett Packard ran away from both… Just 48 hours ago the the world’s largest PC maker announced it would spin off its Personal Systems Group and cease development of webOS with immediate effect. The former makes the company’s desktops, laptops, tablets and smartphones, the latter as recently as March was professed to be their saving grace.2

“There is a clear movement in the consumer PC space,” reasoned HP president Leo Apotheker (pictured). “The tablet effect is real. The TouchPad is not gaining enough traction in the marketplace. Our PC business needs the flexibility to make its own decisions.” His logic was sound, but it is symptomatic of the HP’s latest attempts to fix its terrible sense of timing.

The habit started 10 years ago. On 2 September 2001 HP bought rival Compaq. At a cost of $25bn it was the biggest takeover in history. “This is a decisive move that accelerates our strategy and positions us to win by offering even greater value to our customers and partners,” said then CEO Carly Fiorina. “In addition to the clear strategic benefits of combining two highly complementary organizations and product families, we can create substantial shareowner value through significant cost-structure improvements and access to new growth opportunities.” Continue Reading


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