The Digital Divide & Conquer

February 19, 2011 by  
Filed under Features & Editorials

The Daily, The Huffington Post, is the march towards an entirely digital future for online media inevitable? Enjoy my feature for TrustedReviews. If you enjoy this sample, check out the full feature here.

The Digital Divide & Conquer

In 2003 TrustedReviews was launched. It came about because its founders grew frustrated at the inability of their respective publishing houses to see the potential for online media. How times change…

This week AOL paid $315m (£195m) for blog/aggregator the Huffington Post. As part of the deal Arianna Huffington became president and editor-in-chief of ‘The Huffington Post Media Group, a newly formed division within AOL as well as other AOL captures Engadget, TechCrunch, Moviefone, MapQuest, AutoBlog, Patch and more.

“The acquisition of The Huffington Post will create a next-generation American media company with global reach that combines content, community, and social experiences for consumers,” declared AOL chairman and CEO Tim Armstrong. “Together, our companies will embrace the digital future and become a digital destination that delivers unmatched experiences for both consumers and advertisers.”

The pros and cons of the deal have been tossed around the press, but the bigger picture is the sum paid shows just how desperate publishers are to follow Armstrong’s lead and “embrace the digital future”. It also shows how desperate investors are to cash in.

Last week hyped up iPad-only digital newspaper The Daily launched. It came with a $30m development cost, $500,000 per week operating budget, 100 full time staff and locked itself to a single platform, (for now) a single device and parent News Corp saw shares rise 2.6 per cent. Suddenly newspapers are flavour of the day. Content is king, or more precisely: exploitable content for premium digital redistribution.


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