The Power of Crowd Sourcing…

October 28, 2010 by  
Filed under Features & Editorials

If you aren’t yet a believer in the power of the Internet, watch the video below. Created through the power of crowd sourcing, The Johnny Cash Project brought together over 250,000 fans from 172 countries to illustrate every frame for the Man In Black’s final music video: ‘Ain’t no Grave’. The end result is both powerful and moving. I can’t think of a better way for an artist to be remembered than the innumerable interpretations of their own fans.

The project was thought up by Chris Milk who also created the revolutionary interactive Arcade Fire music video for The Wilderness Downtown. A bright future lies ahead…

The making of this remarkable video can be seen below

The Johnny Cash Project from Chris Milk on Vimeo.

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