Why Google Must Get Google+ Right

July 4, 2011 by  
Filed under Features & Editorials

The launch of Google+ is more than an attempt to catch Facebook, it is central to the company’s future. Read an extract from my editorial for TrustedReviews below.


Why Google Must Get Google+ Right

  • By Gordon Kelly
  • 04 July 2011

Add a profile picture, write a short introduction about yourself, start posting status updates and start looking up your friends. Can you really find the motivation to join another social network? Google is counting on it…

This week the search giant, Android and Chrome creator unveiled Google+. It is the latest attempt to rectify Google’s biggest and most pressing Achilles heel: social networking. Previous attempts have ranged from the unappealing to the outright offensive, but this time it seems Google is no longer dabbling, it has jumped in with both feet and will stake a significant portion of its future against it.

The official announcement itself was a radical departure for Google. “Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day,” said Google engineering senior VP Vic Gundotra. The language was a million miles from the mathematical, almost surgical precision with which Google is famed. It was speaking with emotion about emotion… READ ON

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