MetaWatch Strata

September 13, 2012 by  
Filed under Reviews

An ingenious watch which tells you what your smartphone is nagging you about.

 

  • By Gordon Kelly
  • 12 Sep 2012

Key Features: Smartphone notifications sent to watch screen; Rugged, water resistant, sports design; Battery life 5-7 days; Open source SDK; iPhone and Android compatible
Manufacturer: MetaWatch

Introduction
The smartphone has spent the last 10 years killing the watch, but could they now be about to revive it? We met up with Fossil spin-off MetaWatch which not only believes the watch’s best days are still to come, but that the comeback begins this month…

September sees MetaWatch start distribution of its ‘Strata’ smartwatch to developers and early backers. This category of customer comes from MetaWatch’s hugely successful KickStarter campaign which saw it raise over three times its initial $100,000 (£62,223) funding goal. A consumer release will begin later in the year and ramp up to full distribution in 2013. We took a closer look to see what has everyone so excited?
6102 MetaWatch Strata

Concept
Like all the best ideas, the concept behind the Strata is simple: a watch which receives smartphone alerts such as incoming calls, SMS, emails, calendar reminders and social networking messages and displays them on its screen. The benefit to runners, drivers and those on the move is obvious, but it comes as part of a wider objective of ‘hands freedom’ which MetaWatch argues is about helping us better filter information so we only take smartphones out of our pocket when we really need to.

To achieve this, MetaWatch doesn’t see the Strata as a watch, but a smartphone accessory. It uses the low power Bluetooth 4.0 protocol to connect with an iPhone or Android handset and access their alerts (more of which Apple opens up to third parties with the incoming iOS 6 mobile operating system. On top of what is mentioned above, the Strata can also control music playback, display weather and GPS information, replicate alarms and provide proximity alerts to stop you walking off without your phone (Apple employees take note).

94 000024889 fb40 66 MetaWatch Strata

Another clever aspect is that while the Strata has six main buttons (three each side) both they, the display layout and all software updates are handled via the MetaWatch Android and iOS app (being released soon). This is a sample, read the full review @ TrustedReviews

Copyright for all reviews, editorials and features on this site belong to their respective publishers. All samples published on this website are via prior agreement with those publishers and serve to act as a portfolio and centralised location for all my work. Contact me at gordon@gordonkelly.com should you wish to commission me or supply review samples, press releases or arrange meetings. 

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