Pitching to Journalists

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I should have posted this a lot earlier: an interview I conducted with RunMarketing in November last year.

Contacting journalists can be a daunting prospect if you’re new to approaching the media. However, building up strong relationships with the media is critical to overall marketing success and is a must for any business. To help understand how small businesses and start-ups can best approach the media, RunMarketing spoke to freelance journalist and blogger Gordon Kelly.

Click to listen to this episode (right click and save to download)

For more on writing press releases and pitching to media, visit RunMarketing’s Resources page.