We get a lot of PR contact as journalists, possibly too much – if I get less than 100 emails a day I’m checking for server problems. Much of it is well intentioned, but even more is aimless so I have given my support (and name) to the ‘Inconvenient PR Truth‘ campaign.

This isn’t set-out to bash individuals or agencies and much of what it says has been said before. Where the campaign stands out, however, is its organisation and professionalism so let’s see if we can’t build some momentum and help bring a universal standard of practices to our hectic and exciting industry.

LINK: An Inconvenient PR Truth

What makes for a good relationship between PRs and journalists? I sit on the PRWeek sofa with Paul Borge, head of digital at Consolidated PR, to discuss this. Comments welcome.