Are Apple’s New iPods A Deliberate Botch Job?
September 4, 2010 by Gordon
Filed under Copywriting, Features & Editorials, Guide
Opening paragraphs reprinted with permission by TrustedReviews. If you wish to read my full feature you’ll find it here.
Are Apple’s New iPods A Deliberate Botch Job?
On Tuesday Steve Jobs announced the next generation of iPods, a new shuffle, nano and iPod touch. Widespread predictions were largely spot on and brought the usual reaction of excitement fused with modest frustration and a general agreement that Apple’s infamous marketing hyperbole remains as strong as ever, despite the iPhone 4 antenna climb down. Since Tuesday, however, I’ve been hit with a nagging sense of irritation which you may or may not share: is everything Apple announced that day a botch job?
Certainly I don’t expect everyone to agree with this viewpoint and it would be a boring world if you all did. In fact our very own Andy Vandervell describes them as “pretty tantalising” and Hugo will mount a spirited defence of iTunes’ Ping on Monday so I’ve a fight on my hands. Then again, let’s see if you can follow my logic because Apple frequently receives a great deal of adulation and this time I’m not entirely convinced it’s deserved…
The problem with Apple…
September 16, 2009 by Gordon
Filed under Features & Editorials
Following what even the most hardcore Apple fans would admit was an underwhelming series of iPod announcements last week, we find a perfect example of why the company can inspire such hatred from non-believers…
No cuts are repeated.