PRWeek Video Podcast: the relationship between PRs & Journalists
January 21, 2010 by Gordon
Filed under Copywriting, Features & Editorials, Guide
What makes for a good relationship between PRs and journalists? I sit on the PRWeek sofa with Paul Borge, head of digital at Consolidated PR, to discuss this. Comments welcome.
Social Media for Businesses. Is it a load of crap?
October 2, 2009 by Gordon
Filed under Features & Editorials
Not entirely, the world is becoming a more and more informal place. Novels and films narrated in first person, smart casual attire to the office, working from home and the rise to prominence of blogs over traditional press releases, websites and even newspapers. That said, this video cuts very close to the bone. It’s all about common sense, people…